Welcome to Partenza Consulting
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Partenza has been engaged on projects covering growth strategies, tactics and business development by players large and small, established and new, in the mobile applications, infrastructure and middleware arena as well as financial services. A few examples of Partenza’s work include:

  • Formulated ex-U.S. market entry and solution requirements for U.S. wireless middleware provider.
  • Provided business development support, market entry and product strategies for major E.U. mobile application provider entering U.S. market.
  • Advised investment management industry players on industry trends, value chain structure and technology.
  • Managed start-up software development effort for seed-stage U.S. equity hedge fund.
  • Consulted to syndicated research provider, providing investment management market expertise for go-to-market strategy.

Recent News

11.16.07: Partenza's Blair Swedeen Featured in Bloomberg News
Garmin Withdraws Tele Atlas Bid, Ceding to TomTom

11.15.07: Partenza Consulting Featured in International Herald Tribune
Tele Atlas Deal May Be Last Hurrah for GPS Makers

10.02.07: Partenza Consulting Featured on GPS Business News
Analyzing the Impact of Nokia's Acquisition of NAVTEQ: What it Means for Navigation, Mobile 2.0 and the GeoWeb

09.24.07: Blair Swedeen Moderating Upcoming Local Search Panel
Navigation & Location USA 2007 Conference, "Locking in Profits from Local Search", December 4 - 5, 2007

07.30.07: Partenza Consulting Featured on GPS Business News
Analysis of TomTom's Offer for Tele Atlas

07.23.07: Partenza Consulting Analysis of TomTom-TeleAtlas Acquisition Available for Download

07.02.07: Partenza Consulting Presentation to Mobile Monday Available for Download
What Developers Need to Know About Developing and Launching Location Based Services (LBS)

01.05.07: NAVTEQ Discover Cities™ For Mobile Local Search & Travel Launches Today
Includes Fodor’s Travel Data and Supports Mobile, GPS and WiFi Devices

01.09.07: NAVTEQ to Power ReignCom's First Wi-Fi Enabled Portable Media Device